We all know that climate change, global warming, depletion of the ozone layer and resources are real and their impact on human and animal lives can be devastating. It is an opportunity for people to adopt actions that can help them to reduce their carbon footprint or environmental impact by altering their lifestyle. In a world stretched thin for resources and under the threat of global biodiversity loss and climate change, our lifestyle decisions are putting the planet at risk. We believe that with targeted action we could bring a change.
Sustainable living is the practice of reducing your demand for natural resources by making sure that you replace what you use to the best of your ability. This means how our lifestyle choices impact the world around us and finding ways for everyone to live better and lighter.
Most people do not wake up with the intention to harm the environment - nor to help it. People get up and live their lives and strive for aspirations. The amount of stuff people have in many parts of the world has shot up, while in other areas, many struggle to meet basic needs. Our future now depends on our behaviour and how we choose to live, work and play as global consumers – how we run our homes, what food we eat, how we get around, how we relax, what we buy and how we care for our planet.🌎
People do not change behaviour based on what they should do. They do not respond to data and statistics, nor to negative future scenarios. People act to fulfil their needs and aspirations. They make decisions based on price, accessibility, effectiveness and additional criteria like well-being or trends. Sustainability is not the defining criteria. Even the people who want to live more sustainably often lack information and access to affordable and desirable products and services. This underscores that beyond people, it is up to governments and business (who are also consumers!) to provide more information and support positive behaviour change, and to support and develop new business models to make sustainable living a default option. We believe that with small and conscious steps we can bring a change and you can be a part of it, to know more check out our website and subscribe to our newsletter.